Disney Studios Names New President Of Worldwide Marketing

Walt Disney Studios has ushered in a new president of worldwide marketing. Ricky Strauss, a Hollywood veteran, has been named to replace MT Carney in that role.

Up until his recent naming as Disney Studios' top marketing exec, Strauss was the president of Participant Media. Under his seven year tenure there, he was responsible for production and marketing of the studio's "socially responsible" pictures. Prior to that, Strauss spent time as a marketing executive with Columbia Pictures.

Carney, who was with Disney Studios for less than two years, was originally hired by Disney's movie chairman Rich Ross in an effort to help move the studio's focus to more digital platforms, such as Facebook and Twitter. There were a number of box office bombs under Carney's watch at Disney, however, and Carney brought no movie experience with her to Disney's table.

What can Strauss expect to deal with first at Disney Studios? "John Carter," a big budget risk of a film is set to debut in theaters in March. On the heels of that, in May, "The Avengers," Disney's first attempt at a Marvel movie, will open.

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