John Carter Disappoints at Box Office
For the time being, Disney may just have to stay away from any movies mentioning the word Mars. After a disappointing opening weekend of only $30.2 million, Disney's John Carter stands to lose Disney $200 million.
Despite making $184 million worldwide and a B+ rating from CinemaScores, this hybrid film of action-adventure, science fiction and romance hasn't gotten US audiences in the theater.
Before Disney's John Carter was even released, there were reports that Director Andrew Stanton and Screenwriter Michael Chabon were writing a sequel possibly titled John Carter: The Gods of Mars. We can guess that a sequel won't be going forward in light of the statement that Disney recently released:
In light of the theatrical performance of John Carter ($184 million global box office), we expect the film to generate an operating loss of approximately $200 million during our second fiscal quarter ending March 31," Disney said in a statement. "As a result, our current expectation is that the Studio segment will have an operating loss of between $80 and $120 million for the second quarter.
In order to break even on John Carter, the film would have to make $600 million, since the studio splits profits with theater owners. Sadly, that doesn't look like that will happen. John Carter will join other box-office disappointments such as Prince of Persia: The Sands of Time, The Sorcerer's Apprentice, and Mars Needs Moms.
Disney was quick to mention two highly anticipated films, The Avengers and Brave saying, "As we look forward to the second half of the year, we are excited about the upcoming releases of The Avengers and Brave, which we believe have tremendous potential to drive value for the Studio and the rest of the company."
Why do you think John Carter did so badly at the box office? Was it advertising or something audiences just weren't interested in? Leave a Comment and let us know what you think!