Angry Birds Star Wars

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Nancy D's picture
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Angry Birds Star Wars

Okay, I don't want anyone to go out of their way to Google it if you don't already have the answer in your head, but I thought I would ask since I'm already logged into the forum: Now that Disney owns the rights to Star Wars, do they own the rights to all things with the Star Wars name attached to it? I just noticed that Angry Birds now has a Star Wars edition. Does Disney own that, too, she wonders??

The Cookie Crumbler's picture
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I've been reading a lot about this, mostly in terms of the Star Wars comics and action figures, and from what I've found the short answer seems to be that yes they do. All of those things - action figures, comics, games that use the Star Wars brand and character likenesses - are all done through license agreements with Lucasfilm. The agreements that are currently in place will be honored until the end of their terms, and then Lucasfilm will renegotiate with the companies that license their Star Wars products with the Disney corporation spearheading contract terms. That's what they've been doing for Marvel since it was bought and it's been working pretty well.

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The Colonel's picture
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StarWars Angry Birds is a joint marketing effort by Lucas and Rovio. It still is- all that has changed is that Disney owns Lucasfilm.

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The Cookie Crumbler's picture
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The Colonel wrote:
StarWars Angry Birds is a joint marketing effort by Lucas and Rovio. It still is- all that has changed is that Disney owns Lucasfilm.

Yeah, it's the kind of partnership where Disney can't have Lucasfilm take it on as an entity because Disney doesn't own Angry Birds.

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Nancy D's picture
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Wow. Great explanations, guys. Thank you!!

So, maybe the Angry Birds thing is now a partnership with Rovio and Disney, since Disney ate Lucasfilms?

Mase's picture
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All I know is... the game is fun! lol

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Mase's picture
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This may put a light on everything... maybe not? lol

Quote:
Disney Interactive, the arm of Walt's empire that handles video games, saw an operating loss of $216 million for the fiscal year 2012, which ended on September 29. Loss for the quarter came to $76 million, an improvement of $18 million from Q4 2011.

Revenue for the year decreased 14 percent from 2011's $982 million, bringing 2012 to $845 million " the $216 million loss, however, improved from 2011's $308 million. Disney attributed the loss improvement to a focus on social games and decreased production of console games:

"Improved segment operating results for the year reflected an increase at our social games business.... The reduction in console games product development reflected an ongoing shift from console game releases to mobile and social game releases."

In 2011, Disney Interactive shut down all core studios except for Junction Point, the house responsible for the Epic Mickey series. Disney acquired Lucasfilm for $4.05 billion on October 30, and the deal included LucasArts, Industrial Light & Magic and Skywalker Sound, the Star Wars games and effects studios. During the acquisition, Disney said it was likely to develop social and mobile games in the Star Wars universe, leaving console games to licensed third parties.

http://www.joystiq.com/2012/11/11/disneys-mobile-social-push-improves-its-bottom-line/

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