https://partners.disney.com/the-lion-king-protect-the-pride
Press Release: To celebrate the upcoming release of Disney's groundbreaking new film The Lion King, The Walt Disney Company has announced a global conservation campaign to raise awareness of the crisis facing lions and other wildlife across Africa. The Lion King "Protect the Pride" campaign focuses on protecting and revitalizing the lion population, with Disney lending its support to the Wildlife Conservation Network's (WCN) Lion Recovery Fund (LRF) and their vision to double the lion population across Africa by 2050 through efforts that engage communities to ensure a future for African wildlife and their habitats.
You can help by purchasing The Lion King-related merchandise, including special-edition Simba and Nala plush lions available at certain Disney stores, on shopDisney.com, and in select U.S. Disney Parks and Resorts locations!
Oh shoot - I have to go shopping now. 