Disney CEO Bob Iger Takes The Ice Bucket Challenge And Throws Down The Gauntlet

Disney CEO Bob Iger proudly participated in the current "Ice Bucket Challenge" to raise awareness and funds for Amyotrophic Lateral Sclerosis (ALS). Sweeping across the internet since July 29th - the Ice Bucket Challenge, is pretty simple in it's concept. If you're challenged, you have a mere 24 hours to dump a bucket of ice over your head and donate $10 to an ALS charity. If you refused the challenge, you have to donate $100 to the charity.