I think at the moment since not everything is finished, I'm quoting the Magic 8 ball and I'm saying, "Ask again later". At the moment, I think they are going for a more refined and sophisticated environment with upscale dining and bars (The Boathouse, the STK restaurant and the Morimoto place all seem upscale to me.) I presume the NBA restaurant will be another casual dining place and Blaze Pizza will be a QS place I would think. I do think they need to balance the upscale and premium shops and restaurants with a good mix of more affordable and family friendly places, which is something I hope they'll add more of in the coming months. I also wouldn't be surprised if they added another food truck or two. I'm thinking maybe they should go for a Caribbean food themed truck (Jerk chicken skewers, mofongo to go, conch fritters, I don't know I'm just spitting stuff out!) or maybe a taco truck.
The Marvel store looks really small in my book. I saw a video online of the place and I wasn't really impressed with the selection to be honest. Being that I am huge superhero fan, I get my stuff at a place called Superherostuff.com. Bigger selection and they have just about everything for all the major DC and Marvel superheros and they even have Star Wars stuff, too. I've also been lucky at Walmart with their 7 buck shirts which are actually not too shabby.
But as long as I have Earl of Sandwich and their Full Montagu and World of Disney, I'm good to go! 
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"All my life I wonder how it feels to pass a day, not above them but part of them.
And out there living in the sun, give me one day out there, all I ask is one to hold forever. Out there where they all live unaware, what I'd give, what I'd dare, just to live one day out there."