Possibilities of Disney's "Next-Gen" Technology
Walt Disney World has just turned 40 years old and they are not stopping. With the upcoming opening of the Art of Animation Resort, a new Fantasyland and the announcement of an Avatar land in the Animal Kingdom, Disney is also pumping a rumored $1 Billion in "Next-Gen" technology.
Disney is looking to take a guest's experience to an even more personal and high tech level. With the introduction of Radio Frequency ID Bracelets and smartphone and web applications, guests will be able to make dining reservations and reserve FASTPASSES from the comfort of their home. You'll even be able to obtain your room keys before your trip, bypassing the check-in desk completely.
Then, when you hit the Disney Parks, imagine being greeted by Mickey Mouse where he will ask you how you enjoyed your ride on Space Mountain and if you're looking forward to your reservation later at Liberty Tree Tavern.
With obtaining more personalized information from guests, Walt Disney World Parks and Resorts Chairman Tom Staggs says this "will put better information into the hands of our cast, so they can deliver even better and more personalized service for our guests."
While this will let guests potentially have a more personalized experience by letting ride queues and rides become more interactive, I also wonder about how much it cuts back on guest service from Disney's cast members, something Disney is very much well known for.
With the ease of being able to do everything from your computer and smartphone, guests staying at Walt Disney World might have less interaction with Disney cast members. It seems that Disney is trying to keep up with today's society, which likes things to be self-service and instant. While this will make a better experience overall, will this eliminate the jobs of Disney cast members?
Do you think the addition of "Next-Gen" technology is a good thing for Walt Disney World Resort? Do you believe it will add to the magic or take something away? Leave a message below and share your thoughts.