Kodak to End Imagination! Pavilion Sponsorship
The relationship between Walt Disney parks and Eastman Kodak is soon to end after over a half-century long run. The partnership started in 1955, when Disneyland originally opened, and at present there are over 50 Kodak picture spots in Walt Disney World and Disneyland. Although Kodak will not disappear completely from Disney parks, the presence will be slightly decreased.
Kodak has provided corporate sponsorship for Mickey's Philharmagic in the Magic Kingdom and the Imagination! Pavilion at Epcot. Support for the Imagination! Pavilion and Tomorowland theater will end as a result.
Neither Kodak nor Disney have publicly discussed the reasons behind the changes, according to the Orland Sentinel. Speculation on the issue revolves around possible major conflicts between the two companies: "We continue to have a positive, productive relationship with Disney," said Kodak spokesman David Lanzillo, "and we are discussing possible future collaborations."
According to Disney the change in the professional relationship between Kodak and Disney will not result in any major changes aside from the removal of Kodak signs. Some Disney fans are hopeful that the end of the relationship may return the ride "Journey into Imagination with Figment" to its former glory. The former attraction "Captian EO" will also be revived next to the "Journey into Imagination" attraction.
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